
Custom Events Page
A flexible events system the team can update directly in Shopify, without touching code.
Wheels of NYC started with a Shopify shop beside an existing Squarespace site. The project grew into a complete migration: we moved the full brand experience off Squarespace and rebuilt it in Shopify, including commerce, events, editorial content, community pages and more.
This was not a storefront refresh. The goal was to retire Squarespace completely without flattening a content-heavy car culture brand into a generic ecommerce template — or breaking the routes, contacts and content people already used.
We rebuilt the main site and store as one Shopify system, recreated the key brand, event, community and media experiences, structured sections for ongoing internal updates, migrated contacts and newsletter capture, and mapped redirects for the move from the old Squarespace structure.
The complete website moved from Squarespace to Shopify
Commerce, events and editorial content now live in one system
Reusable sections let the team keep the site current without rebuilding pages

A flexible events system the team can update directly in Shopify, without touching code.

Custom newsletter popups for the main site and shop, with targeting logic and mobile-friendly behavior.

The shop was brought into the same Shopify ecosystem, giving the brand a consistent experience from content to commerce.

A custom product page with expandable drawers for product details, sizing and shipping, keeping key information close without cluttering the page.
The work is live, in use, and built to keep moving with the brand.
Tell us what you’re building. We’ll figure out the right way to make it happen.