
Custom Product Page
A purpose-built product page that turns a technical coating system into a clearer buying flow, bringing finish options, product guidance and key purchase information together without overwhelming the customer.
Safe Deck Coating is not a product customers should have to guess their way through. We turned product education, quantity planning, trade pricing and marketplace operations into one Shopify experience.
A standard product page was not enough. Buyers need to choose a finish, understand coverage and calculate quantity before they can order confidently, while contractor customers need a different pricing path.
We built custom product pages, an interactive color chart, a coverage calculator and a contractor/wholesale flow, then connected Amazon listings and inventory. The storefront does more of the explaining before a customer reaches checkout.
Coverage and color tools reduce guesswork before cart
Retail and contractor journeys live in one storefront
Shopify and Amazon operations stay connected

A purpose-built product page that turns a technical coating system into a clearer buying flow, bringing finish options, product guidance and key purchase information together without overwhelming the customer.

A custom color chart with tactile texture previews that switch between Standard Texture and Light Texture on hover, making finish comparison faster and more visual.

A custom calculator that estimates coating, primer and kit quantities from the details of each project, helping customers plan what they need before adding products to cart.

A dedicated wholesale access page with password-protected contractor pricing and a built-in request form for customers who need trade access.

Password access alone does not expose contractor pricing. Special prices are applied only to approved customer accounts with the correct Shopify tag, keeping retail and trade pricing properly separated.

Amazon is connected to Shopify inventory with a flexible sync setup: stock stays coordinated while marketplace pricing and shipping remain independently controlled.
The work is live, in use, and built to keep moving with the brand.
Tell us what you’re building. We’ll figure out the right way to make it happen.