
Collection Page
Percentage discounts, color counts, hover swatches and low-stock badges give shoppers the right product cues before they ever open a PDP.
Lunatic Birds needed Shopify to feel like the brand, not like a theme wearing its logo. The build keeps the visual attitude up front while making product discovery, selection and cart actions feel immediate.
Fashion sites can look strong and still be frustrating to shop. The job was to preserve the editorial feel without burying products under effects, awkward navigation or desktop-first interactions.
We shaped the storefront around the photography, then refined the commerce layer: navigation and account drawers, filters, wishlist, hover swatches, low-stock cues, cart behavior and mobile-specific interactions. Every feature had to support the product rather than compete with it.
Brand-first UI instead of a dressed-up template
Useful shopping cues placed where decisions happen
Mobile behavior refined independently from desktop

Percentage discounts, color counts, hover swatches and low-stock badges give shoppers the right product cues before they ever open a PDP.

A custom product page with express checkout that adapts to the shopper’s device and browser, including Apple Pay, Shop Pay and Google Pay when available.

Custom filtering keeps larger collections easy to narrow down without getting in the way of the visual storefront experience.

A dedicated wishlist drawer lets shoppers save products and get back to them without breaking the browsing flow.

The cart keeps checkout close, with express payment options that dynamically adapt to the shopper’s device and browser.

A custom menu that automatically pulls collection imagery from Shopify admin, so the navigation stays current as merchandising changes.

A custom search drawer with live product results and a cleaner product preview, built to get shoppers to the right item faster.

A delayed newsletter popup with smooth behavior and frequency control, designed to capture signups without repeatedly interrupting customers.
The work is live, in use, and built to keep moving with the brand.
Tell us what you’re building. We’ll figure out the right way to make it happen.